2017-2020 Strategic Plan

2017-2020 Strategic Plan

A. Customer Perspective

Objective:  Become more student-focused.

Focus 1: Students - Create a positive student experience.

Initiatives

  • Student satisfaction
  • High Impact Practices
  • Co-curricular experience
  • Student housing
  • Classroom technology standards

Focus 2: Stakeholders – Improve stakeholder engagement.

Initiatives

  • Advocacy
  • High School partnerships
  • Internship programs
  • Contract training
  • Alumni participation
  • Public Safety Training Center (PSTC) construction

B. Internal Business Process Perspective

Objective: Improve our systems and processes to achieve operational excellence.

Focus 1: Operations Management – Improve and automate processes.

Initiatives

  • Process improvement
  • Technology solutions
  •  Founders Hall construction
  • Institutional effectiveness

Focus 2: Customer Management – Manage the student lifecycle.

Initiatives

  • Degree audit and student planning
  • Self-service and technology
  • Advising process and orientation
  • Financial aid and student billing
  • Achieving the Dream (ATD) guided pathways

Focus 3: Innovation!

Initiatives

  • Center of excellence
  • Pedagogies
  • Advanced Technology Center (ATC)
  • Science Innovation Center
  • Programs of focus

Focus 4: Regulatory & Social – Enhance safety and compliance.

Initiatives

  • Safety and security
  • Campus police model
  • Compliance

C. Employee Learning and Growth Perspective

Objective: Align our culture with our values by empowering our employees and by providing the systems they need.

Focus 1: Human Capital - Train/develop employees.

Initiatives

  • Employee Training
  • Employee Development
  • Employee Recognition

Focus 2: Information Capital – Modernize our technology.

Initiatives

  • Process Management
  • Technology Solutions
  • IT Workforce
  • Disaster Recovery

Focus 3: Organizational Capital – Improve climate.

Initiatives

  • Internal collaboration
  • Equity and inclusion

D. Financial Perspective

Objective: Place Westmoreland on a firm financial footing to deliver on the long-term promise of our mission.

Focus 1: Revenue – Increase revenue.

Initiatives

  • Enrollment
  • Partnerships
  • Fundraising
  • Entrepreneurial opportunities
  • Grants

Focus 2: Productivity – Excel at good stewardship.           

Initiatives

  • Purchasing partnerships
  • IT partnerships
  • Asset utilization